Midalia Steel is the largest steel retailer in Western Australia, with branches across both metro and rural areas.

The Challenge

Midalia Steel’s owners came to us wanting to create a new Ecommerce website to feature
over 2000 steel products and accessories.

The Solution

After taking them through our Digital Strategy Session, we devised a plan to create a new
website that would be able to provide the functionality required to showcase the wide
selection of products.

In addition to the website, we also created a powerful digital advertising campaign that
included retargeting, display, social media and preroll videos for YouTube.

The Result

Midalia Steel grew to become WA’s largest steel retailer thanks to the success of the
website and digital advertising campaign. The brand became incredibly high for WA and
sales increased to approximately 30% per annum.


Midalia Steel

Services Involved

TV, Radio, Integrated Campaigns, Copywriting, Media Planning, 3D Graphics


Industrial & Mining

Relevant Links

Web Design


Their responsiveness, implementation and professionalism far exceed industry norms and even my own expectations.

Kevin Hume

Marketing Manager