Online search is the number one method that people use to look for information about local businesses. However, 75% of searchers don’t scroll past the first page of search engine results (Imforza). With this in mind, it’s clear that if you’re not on the first page of Google, then you’re not going to get a look in from your customers.
There are currently two ways to get your webpage to the front of Google’s search engine results page (SERP).
SEO – This method gets your page to the top of Google’s search page organically.SEM – This method places paid ads at the top of Google’s search page and uses the Google Adwords platform.
When we use SEM (Search Engine Marketing) as a tool to grow your business, we begin by performing extensive research to determine the best keywords for your campaign. This ensures that your ads are designed to respond to real-life searches by your customers, with keywords related to your business, products, and services. So if for example you’re a Perth-based business, we ensure that the SEM services we provide are specific to Perth locals. This extends to both desktop mobile and tablet platforms.
Any campaign is not complete without transparency, which is why we also offer our unique Ad Impact Digital Dashboard. With this technology, you can keep track of how your SEM ads are performing, including how many impressions you’re receiving, your ROI, click-through-rate (CTR) and any potential leads. We regularly review the metrics of your campaign and adjust it according to what is working, so you only invest in
tangible results.