With so many advertising mediums available today, making your brand stand out has never been more important. This is why powerful branding is an integral part of growing your business.
In a marketplace that’s saturated with products, your brand is the thing that makes you to stand out. It gives people an in-built sense of trust that causes them choose your business over another.
Think of when you go to buy cleaning spray at a grocery store, which one do you choose?
The one that feels right.
Why do you get that feeling? Branding.
Your brand is the summation of the feelings and impressions your customers get when they interact with your business. It’s not just your logo, your slogan, your values or your products/services, but a combination of all. In more hippy terms, it’s kind of like an ‘aura’ you exude that your customers experience.
We’ve been helping businesses develop and grow their brands in Perth for over 30 years (from humble-sized startups to national companies). This depth of experience, combined with a dedicated approach to strategy means we can help to transform your brand into something truly powerful.
Our highest priority is to ensure that your brand successfully communicates the core message of your business. This is the key to truly effective branding. If your brand is able to clearly communicate what your business is all about, then your customers will be much more likely to form a deep connection with it.
WOW Homes came to us with a desire to take its brand to the next level and dramatically increase the number of leads coming to the business. We performed a complete brand transformation, with a new logo, signage, website and stationery.
Door Stop wanted to break into the door market by positioning itself as the Pivot and Bifold specialists of WA. Our goal was to ensure that this message was communicated consistently across Branding, Press, Radio, and Web.
WA Opera came to us with two main objectives: To promote specific events and create themes for season operas, as well as refresh it’s corporate identity.
How people view your business will ultimately come down to how they perceive your brand, which is consists of a number of different components. This includes elements such as your visual appearance (logo, colour palette etc), tone (copywriting), quality of products and customer service.
A great brand begins with a great name, which encapsulates what your brand is all about. Often an under appreciated aspect of branding, a brand’s name actually says a lot about it. When named well, it can speak directly to the target audience.
‘style guide’ is a document that outlines the standards for the writing and design of all material that is associated with your brand.
It includes elements such as fonts, colours, sizing and tone of voice. Style guides also make it easier when multiple people need to work on different elements of a brand, as each have a concrete set of rules to adhere to.
‘Copy’ is the written element of your brand. Whether it’s the “About Us” section of your website, or the headline of your retargeting ad, it’s all copy.
If your brand were a person, then the ‘copy’ would be the words coming out of its mouth.
When it comes to branding, videos have a lot of potential to connect with customers in a variety of different ways.
Considering how YouTube boasts that mobile video consumption increases by 100% every year and that 90% of users say that seeing a video about a product is helpful in the decision process (source – Insivia), it’s clear that videos have become a major part of the digital world.
We develop creative campaigns that communicate a consistent key ‘umbrella’ message to your customers via any medium deemed relevant, both above and below the line.