Style Guide

Every element of your brand is standardised with a style guide.

A ‘style guide’ is a document that outlines the standards for the writing and design of all material that is associated with your brand. It includes elements such as fonts, colours, sizing and tone of voice.


By standardising every element of your brand with a style guide, you ensure that every time you create something new (such as a display ad), it retains the look and feel of your brand. This makes your brand more recognisable out in the marketplace to customers.

Style guides also make it easier when multiple people need to work on different
elements of a brand, as each have a concrete set of rules to adhere to.

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